ALI Heads Across the Pond!

Feb 07, 2018

            Recently, Syrena and Russ went across the pond, as they say, to attend the 2018 Spring Fair in Birmingham, England.  




This is the first time Art Licensing has sent representation to attended this show and what an amazing experience it was! Syrena and Russ were so excited to go into uncharted territory in effort to meet new clients!  

The National Exhibition Centre (NEC) – Birmingham is the largest exhibition center in the UK.  It is set on grounds of 611 acres and is made up of 20 interconnected halls.  Syrena and Russ walked all 20 halls, made countless contacts, and saw a plethora of new trends for 2018 & 2019.

            Some of the trending animals Russ and Syrena identified were unicorns, flamingos, and llamas.  Llamas were everywhere, on wall décor, blankets, greeting cards, flags, puzzles and so on.  Another hot topic that Russ and Syrena identified was something they are calling “blinged-out-rustic” or rustic with flare.  In other words, rough textures like burlap or birch wood with pops of gold, silver, or bronze; metallic colors in a variety of forms are still as popular as they were in 2017.  Although the show is called Spring Fair, Syrena and Russ saw quite a bit of products with Christmas designs on them because Christmas is always trending it just varies in style.


One of the top Christmas artists that we represent, The Macneil Studio, was also in attendance at the show.  We had the wonderful opportunity of walking the show with Dan Macneil, son and manager to Richard Macneil the artist behind The Macneil Studio.  In addition to being a great tour guide to first time attendees Russ and Syrena, Dan also helped make introductions to new customers.  Upon their return to the US, Russ and Syrena raved about the show, the amazing turnout, and the potential for new business.

As things return to normal after the trip and the deals begin to unfold, it is clear that this new customer base will be a great new marketplace for ALI to explore.  Spring Fair 2018 has proven a huge success for ALI, and we are excited to attend this show as well as other tradeshows in the near future.  If you have inquiries about licensing opportunities please visit our “Contact Us” page and reach out to one of our licensing agents.

Posted by: syrenam

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