Toy Fair 2016

Feb 23, 2016

Last Monday, Syrena hopped on the train in Albany and a few short hours later, she arrived in the heart of the Big Apple. She grabbed a taxi and headed straight for the Javits Center. After getting a much needed Caramel Macchiato, she was ready to seize the day!

This year, the Toy Fair opened its doors to thousands of registered global play professionals to explore a record-breaking 415,000 net square feet filled with thousands of toys, games and youth entertainment products. It is the largest toy and youth product marketplace in the Western Hemisphere. There are 150,000+ products at the show, but we were there for the puzzles and the adult coloring products (adult coloring books, puzzles, mugs, posters, and even socks)!  

At the show, Syrena met with clients to review art, discuss new opportunities and even play with a few of the toys! The Toy Fair is a grown child’s dream come true! Everywhere you look there is something fun to play with. Walking down the aisles of booths, people are tossing toys over your head, bubbles are floating around and people are even riding the toys around. She saw lots of fantastic puzzles with art from our artists made by various manufactures as well as some other products like flash cards.

The buzz at the show was all about coloring.  She was so excited to see adult coloring books with art from our artist, Hello Angel on display.

The day was action packed and lots of fun, but all good things must come to an end. She hopped back on the train and headed north… back to reality in Vermont.  

You can see all of the photos from her journey in Toy Fair album on our Facebook.

Posted by: syrenam

Lots of fun was had at the 2014 Toy Fair!

Feb 20, 2014

On February 16-19, 2014, the Javits Center in NYC was transformed into a dreamlike fun house for the 111th American International Toy Fair. This was the largest toy marketplace ever held in the Western Hemisphere!  More than 30,000 “play professionals” from over 100 countries were at Toy Fair this year.

 

Courtney (resident puzzle guru) and Syrena had back- to -back (to back) meetings so we could make sure to have enough time with over 10 of the hottest puzzle/toy manufacturers at the show! We showed a TON of new art and had lots of great feedback. We also saw many of our artists’ images on puzzles being sold at the show.

 

 

We came home with a large checklist of follow up “To-Dos;” including, but not limited to: writing contracts, sending PDFs for review, and sending inspiration/requests for our artists.

 

To view all of our photos, take a look at our Facebook album!

Posted by: syrenam

Dean Russo signs canvases for a limited edition gallery wrap program!

Nov 08, 2013

Dean Russo left the hustle and bustle of NYC to come up to rural Vermont to spend some time with the Art Licensing Team. Dean came up with a mission: to sign canvases for a limited edition gallery wrap program. The ALI team had a lovely dinner with the Dean Russo team Thursday night.

Friday was the signing day! We set up a production line to get this process done the most efficient way possible.

 

 

   

 

Keep checking our website and Facebook for information regarding purchasing your own limited edition print!

Posted by: syrenam

The October 2013 Tabletop Show was a success!

Oct 23, 2013

 The NY Tabletop show at 41 Madison was a great show for us (and our artists)! We were very busy, meeting with new and existing clients, all of who were very enthusiastic to work with us. We got a lot of positive feedback about the artwork our artists have worked very hard to produce.  

  

For our presentations, we make sure to go the extra mile! We know that each customer has different art needs and their products require variations of the artwork. We provide the customer with Presentation Sheets (along with the original art) to show how the artwork can be changed, rearranged, and manipulated allowing it to fit to nearly any format and product. Here is an example of a presentation sheet our artist, Color Bakery, created.

 

 

 

 

 

We showed this presentation sheet to a customer a few months ago and they loved it. They decided to move forward and create a line with these images. Here are some pictures of what the actual products look like on the shelves at the show! 

             

Aside from “Wines of France,” Color Bakery also had another collection being featured at the show, “Patisserie.” It is amazing to see the finished goods on the shelves- they look GREAT! 

  

                     

We have come back from “the Big Apple” exhausted, but eager to share all of the good news with our team and artists. We also came home with a laundry list of contract requests, new art requests, and general feedback about our art. Our artists are already feverishly working on new collections to fill the requests from our customers. Keep checking our website to see what is new. 

  

To view all of the photos from the tabletop show, please look at the Tabletop Album on our Facebook. 

Posted by: syrenam

Inside our booth at Surtex 2013

May 20, 2013

Surtex 2013 was a great success! We had many visitors, but we are aware that not everyone that wanted to attend could, so we thought it would be fun to make a virtual tour of booth! We posted it here, through our facebook page for you to enjoy! Our Art Director, Zoe Anderson, with the help of the licensing associates, worked really hard to create the comprehensive panels for our display. These panels are the first thing new (and returning) customers saw when visiting our booth. In addition to the panels, we also spent days preparing our digital presentations so everyone coming to our booth had the opportunity to explore our complete archive. Oh, and lets not forget catalog! We distributed hundreds of copies of our new catalog at the show as it is an amazing resources for our customers! You can always take a look at our digital catalog here

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