ABOUT ART LICENSING

WHO IS ART LICENSING?

Art Licensing International has developed into one of the leading commercial licensing companies in the world. With 400+ artists and nearly 100,000 images in our archive, we are able to provide manufacturers in every product category access to the best in design resources. Art Licensing International has a team of vivacious and enthusiastic individuals. Our commitment is displayed through lightning fast communication, working hand-in-hand with our artist and manufacturers to help bridge the gap between creative and strategic planning to foster close relationships with customers along with artists. We will s top a t nothing f or customer satisfaction. Our offices are located in the beautiful Southern Vermont town of Sunderland, approximately 50 miles north east of Albany, NY international airport.

WHY ART LICENSING?

Lots of artists ask us "Why do I need an Agent?" and there are many reasons why an agent is essential for an artist. To start, we have years of experience working with manufacturers all over the world. We know lots of creative directors and licensing directors in major companies that are seeking good art, and we know how to get you the best deal while protecting the quality of reproduction of your art. By allowing us to handle your contracts, you are allowed the time to focus on creating new imagery. We specialize in focusing on copyrights so we can protect our artists rights regarding the reproduction of their art. We work for the artist to negotiate the best licensing deal and to make sure that the artist is being paid fairly and adequately. Lastly, we invest countless hours and thousands of dollars in labor, digital costs, reproduction costs, and promotions to make you and y our art known!

WHO WILL I TALK TO AT ART LICENSING?

You will often speak with Jack Appelman, CEO. He is also the point person for the artists, or you can connect to one of our licensing associates. Once under contract, you may also speak with other members of the licensing team and art department to discuss projects you have under way.

WILL MY CONTRACT BE EXCLUSIVE?

Art Licensing usually requires that no other company represent the artist's images during the duration of the contract period, but we can work with each artist on an individual basis.

OUR CUSTOMERS.

Art Licensing has a concentration of customers in North America, but also licenses with numerous companies overseas. Our operation has licensed images in many countries worldwide with a variety of industries including:

  • Giftwrap, stationery, ribbons, s tamps, scrap booking.
  • Calendars, decals, diary booklets
  • Tabletop, fabric, home and kitchen products
  • Wall decor, sign age ,tapes try, flags
  • Puzzles, hand bags, tee shirts,

OUR ARTISTS

We are currently working with artists from all over the world! With the Internet and overnight carriers, there is no restriction on where an artist is located and having a successful working relationship with us. Our artists create imagery in a multitude of mediums, from traditional painting, drawing and collage pieces to the wide variety of digital computer arts and photography. We have an increasing archive of imagery from our artists that have been with us for many years to those that have just joined with us in the past few weeks. Royalties are still being paid to many artists that joined Art Licensing more than 10 y ears ago!

ART! (TOP)

WHAT STYLE OF ART IS ART LICENSING LOOKING FOR?

We are looking for a wide selection of art in a variety of mediums in two-dimensional format (not three-dimensional sculpture). Color and trend are very important. Pencil, charcoal and pen and ink are rarely used for art reproduction, but we like to see various styles and subject matter such as the following:

Traditional Painting
Realism
Country/Primitive Art
Contemporary and Urban Art
Abstract
Typography
Poster design
Illustrative graphics
Photography (Black & White and Color)
Collage - mixed medium

WHAT MEDIUM REPRODUCES THE BEST?

Mediums with dense color produce the best reproduction such as oils and acrylics; however, we have also been successful with watercolor, pastels and colored pencils/markers and digital art.

*A not e regarding computer generated artwork.

Digital art has made a huge presence in the marketplace, with it's popularity only increasing by the availability of software to edit and experiment with images. We welcome creativity and the use of the computer as a tool to achieve inventive ideas. However, incorporating recognizable imagery is artwork we can't readily license. Our emphasis is on originality and skillfully created art that shows the handy work of an individual and the quality of a hi-resolution digital file that meets with our customers demand and the industry's standard. The following are examples of art that we discourage against:

  • Imagery that is not y our own and is not public domain status.
  • Incorporation of logos, icons, and/or copy written data
  • Imagery that has been used/ published elsewhere
  • Imagery that has been manipulated with generic software filters ( i. e. instagram apps, Photoshop filter gallery)

WHAT IS ALI'S SYSTEM FOR CARING FOR ORIGINAL ARTWORK?

As soon as it arrives, it is logged into our tracking report and put into a secure area. Only a few people have access to your artwork. We also have insurance that covers the entire value of your work(s) in our possession.

WHAT SIZE ART SHOULD I PAINT/CREATE?

Bigger is better! Large digital files have more capabilities of licensing for various products. Typically the largest tiff file we would need is 30x40 at 300 dpi, but no smaller than 16x20 at 300 dpi. Although your original artwork may be a smaller format, it can be reproduced by a professional scanner or photographer to obtain a successful digital image at a larger proportion. Please keep in mind that we emphasize the quality of a file. In most cases, a digital file that is already prepared small, should not be enlarged to meet our purposes. When in doubt, create larger pieces, as many of the products we license are large.

AM I REQUIRED TO SEND EVERY ORIGINAL TO ART LICENSING?

No. However, we'd like to see what you are doing in general. You can always send a photo or color copy, and we will provide feedback on some images.

MARKETING INFORMATION (TOP)

TRADE SHOWS

Art Licensing devotes a huge portion of our marketing energies towards one of the largest trade shows in the industry, The Surtex Show in NYC. Each year we make a presence with creating the most colorful and eye catching booth with panels that display many of our talented artist's imagery. The Surtex 2014 show was 3 days of great success with 18 panels displaying over 200 images bringing in customers, artists and fellow marketers to solidify business.

HOW IS MY ART SHOWN TO THE INDUSTRY?

Each year we produce a catalog that highlights various collections that we represent as well as each artist. We also have a state of the art website which shows each artist and their entire portfolio and serves as a tool for the customer. Each week we have an e-news letter that gets blasted to all of our current customers (and some potential customers) showcasing artists and popular themes. Internally, our licensing account managers communicate with customers to send them the art they're looking f or via email, disc, or hard copy.

ARTIST ACCOUNTING MATTERS (TOP)

HOW MUCH WILL I EARN?

Artists receive 50% of all money received from other product licensing arrangements. Licensing royalties depend on the standard royalty for each product category.

WHEN AM I PAID?

Royalties are paid out in the quarter following receipt of payment to Art Licensing (royalty payments are mailed to ALI quarterly).

WILL I RECEIVE ADVANCES?

Some licensing agreements include advances. Licensing advances are determined by the individual manufacturer contracts and vary by industry and company.

DO YOU BUY MY ORIGINAL ARTWORK?

No. Artists maintain ownership and control of their originals. As soon as photography is complete and we have a color separation we are pleased with, your original( s) will be returned to you.

DO I RECEIVE FREE SAMPLES OF PRODUCTS MADE FROM MY WORK?

Licensed product samples will be handled on an individual basis as each manufacturer has different sampling procedures. Shipping charges for samples will be deducted from royalty statements unless you notify us that you do not want them forwarded.

HOW ACCURATE IS YOUR ACCOUNTING SYSTEM?

We pride ourselves on our meticulous accounting controls, which assure that you are paid the proper amount. Our accounting system is fully automated and computerized, so e very transaction is recorded and accounted for properly.

WHAT IF I HAVE A QUESTION ABOUT AN ITEM ON MY ROYALTY STATEMENT?

Just give us a call or send us an e-mail. We will research the is sue and report our findings to you promptly.

THE CONTRACT (TOP)

We believe in fairness and reason. If you need a modification to an exclusive contract, we have granted exceptions in the past, as long as they've been win- win situations.

WHAT HAPPENS IF WE HAVE A DISAGREEMENT AFTER THE CONTRACT IS SIGNED?

Although the contract has dispute resolution mechanisms built in, the best way to resolve differences is to talk about them and work them out. In our 10+ year experience, we have found that reasonable discussion between our client representatives and the artist has solved most problems amicably.

WILL I RETAIN MY COPYRIGHT?

Yes, you retain the copyright on the original work. The copyright on the reproduction itself is as signed to Art Licensing.

WILL YOU ACT TO PROTECT THE COPYRIGHT IF ANOTHER FIRM COPIES MY WORK?

Absolutely. We have on number of occasions filed suit against infringement.



More questions?

PLEASE CONTACT US!

(Top)

 

Please login or register to save to Wish List