Toy Fair 2016

Feb 23, 2016

Last Monday, Syrena hopped on the train in Albany and a few short hours later, she arrived in the heart of the Big Apple. She grabbed a taxi and headed straight for the Javits Center. After getting a much needed Caramel Macchiato, she was ready to seize the day!

This year, the Toy Fair opened its doors to thousands of registered global play professionals to explore a record-breaking 415,000 net square feet filled with thousands of toys, games and youth entertainment products. It is the largest toy and youth product marketplace in the Western Hemisphere. There are 150,000+ products at the show, but we were there for the puzzles and the adult coloring products (adult coloring books, puzzles, mugs, posters, and even socks)!  

At the show, Syrena met with clients to review art, discuss new opportunities and even play with a few of the toys! The Toy Fair is a grown child’s dream come true! Everywhere you look there is something fun to play with. Walking down the aisles of booths, people are tossing toys over your head, bubbles are floating around and people are even riding the toys around. She saw lots of fantastic puzzles with art from our artists made by various manufactures as well as some other products like flash cards.

The buzz at the show was all about coloring.  She was so excited to see adult coloring books with art from our artist, Hello Angel on display.

The day was action packed and lots of fun, but all good things must come to an end. She hopped back on the train and headed north… back to reality in Vermont.  

You can see all of the photos from her journey in Toy Fair album on our Facebook.

Posted by: syrenam

Toy Fair 2015

Feb 18, 2015

This year was the 112th annual North American International Toy Fair. It is the largest toy and youth product marketplace in the Western Hemisphere, with more than 1,000 exhibiting manufacturers, distributors, importers and sales agents that showcase 150,000+ products to nearly 10,000 buyers representing 7,000+ unique retail outlets in 100 countries! We went to the show on Saturday (the first day) and it was already packed!

There is so much to see at the Toy Fair and everywhere you look you see fun stuff! It is a challenge to stay on task and not let your inner child come out to play! We saw a little bit of everything; from stuffed animals (like grumpy cat or a life size Chewbacca), to toy bow and arrows, to boomerangs, to costumes, to airbrush paint sets and pretty much everything in between. We were there for 1 toy only- PUZZLES! We have many artists placed with the various puzzle manufactures at the show and we are always looking for new customers to work with as well as new licensing opportunities for our artists. We had a very successful show. We came home with wish lists from our customers, to do lists for our artists, and follow up lists for the sales team.

Here are some photos of the puzzles that we saw at the show.

To view the entire album, please visit the Toy Fair 2015 album on our Facebook

Posted by: syrenam

Lots of fun was had at the 2014 Toy Fair!

Feb 20, 2014

On February 16-19, 2014, the Javits Center in NYC was transformed into a dreamlike fun house for the 111th American International Toy Fair. This was the largest toy marketplace ever held in the Western Hemisphere!  More than 30,000 “play professionals” from over 100 countries were at Toy Fair this year.

 

Courtney (resident puzzle guru) and Syrena had back- to -back (to back) meetings so we could make sure to have enough time with over 10 of the hottest puzzle/toy manufacturers at the show! We showed a TON of new art and had lots of great feedback. We also saw many of our artists’ images on puzzles being sold at the show.

 

 

We came home with a large checklist of follow up “To-Dos;” including, but not limited to: writing contracts, sending PDFs for review, and sending inspiration/requests for our artists.

 

To view all of our photos, take a look at our Facebook album!

Posted by: syrenam

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