We are so excited for our artist, Dean Russo. The one thing in the entire world he loves more than creating his colorful deigns is: dogs. This week he got to share his love for rescue dogs with the world as his art was featured on the cleats of NFL star, Logan Ryan.
The New England Patriots player approached Dean about doing a design for charity. Dean has always had a soft spot in his heart for all animals so once Dean heard the cleats would be auctioned off for rescued dogs he whipped his paint right out and began creating. Dean says: “Pit bulls are a misunderstood breed, and I’m just happy to be able to get the message about animal rescue out there.
Sunday (December 4) during week 13 of the NFL season players all from many teams wore custom cleats that reflect their commitment to the charitable cause of their choice. More than 500 players participated in the league’s My Cause, My Cleats campaign. This initiative is a culmination of 18 months of collaborative work between the NFL and players across the league.
Many players shared their custom cleats on social media platforms with the hash tag #mycausemycleats. Every cleat tells a story. Logan’s story is all about rescuing pitbulls. The proceeds of his cleats will go to The Pittie Stop Rescue, Inc. which is a nonprofit, all foster home-based, rescue. Their goal is not only to find the best home for the dogs in their care, but also the best fit for potential adopters. Their hope is to create and expand a support system for each other- for their volunteers, fosters, adopters and the rescue community
After the game, the cleats will be auctioned off and 100% of proceeds will go to the charity!
To see Dean’s licensing portfolio, click here.