Last Monday, Syrena hopped on the train in Albany and a few short hours later, she arrived in the heart of the Big Apple. She grabbed a taxi and headed straight for the Javits Center. After getting a much needed Caramel Macchiato, she was ready to seize the day!
This year, the Toy Fair opened its doors to thousands of registered global play professionals to explore a record-breaking 415,000 net square feet filled with thousands of toys, games and youth entertainment products. It is the largest toy and youth product marketplace in the Western Hemisphere. There are 150,000+ products at the show, but we were there for the puzzles and the adult coloring products (adult coloring books, puzzles, mugs, posters, and even socks)!
At the show, Syrena met with clients to review art, discuss new opportunities and even play with a few of the toys! The Toy Fair is a grown child’s dream come true! Everywhere you look there is something fun to play with. Walking down the aisles of booths, people are tossing toys over your head, bubbles are floating around and people are even riding the toys around. She saw lots of fantastic puzzles with art from our artists made by various manufactures as well as some other products like flash cards.
The buzz at the show was all about coloring. She was so excited to see adult coloring books with art from our artist, Hello Angel on display.
The day was action packed and lots of fun, but all good things must come to an end. She hopped back on the train and headed north… back to reality in Vermont.
You can see all of the photos from her journey in Toy Fair album on our Facebook.