Steve Henderson's Painting Wins First Place!

Mar 20, 2014

Steve Henderson’s painting, “The Pataha,” won first place at The Northwest Experience, a regional juried show at the Clymer Museum and Gallery in Ellensburg, WA.

The Northwest Experience holds the largest collection, worldwide, of John Clymer artworks that are not privately held. Located in Historic Downtown Ellensburg, the Clymer Museum and Gallery draws visitors and art patrons from all corners of the world.

 

One viewer commented on Steve’s work, “I literally fall into this landscape. I love the color!”

 

To view more of Steve’s images take a look at his portfolio.

Posted by: syrenam

Joanne Paynter is a featured member of The Surface Pattern Design Guild!

Mar 17, 2014

Art Licensing is super excited to announce that our artist, Joanne Paynter, is a featured member of The Surface Pattern Design Guild! Joanne’s Style is fun, graphic and playful- perfect for many product categories.

   

In Joanne’s interview with the Surface Pattern Design Guild  she says she explains her style. She says, “I tend to tie in a bit of retro/vintage vibe especially in my geometrics and conversational patterns.  Florals, geometrics and conversational prints are my absolute favorites. I love adding a sense of texture and mixing different patterns within each individual print.”

  

Although she has many patterns, Joanne also has some single images that could be used for various products (or easily turned into a pattern). If you are interested in seeing more of Joanne’s fun and colorful work, take a look at her portfolio!

 

To read the entire interview, click here.  

Posted by: syrenam

SURTEX will be here before we know it!

Mar 13, 2014

 

Despite the recent winter storm, SPRING officially starts next week! Spring is a beautiful season… fragrant flowers, birds singing their sweet songs, fresh air, longer days annnnd SURTEX

 

The ALI team is working very hard to finish our last minute “to do” list for the show. Surtex is our busiest show of the year, so this is when we reveal our newest catalog. This year we are super excited to show off some of the new additions to our catalog. For example, each sales representative gave a “thumbs up” to their top 10 artists. We also added theme sections so you can take a quick glance at one genre at a time. For example, if you are looking for Christmas images, you will be able to just turn to the Christmas spread to see the variety we offer!

 

We are also working on our panels. The sales team and the art department spend countless hours gathering  the perfect images to be displayed on our panels.  Our booth is the first thing our customers see, so we want to make sure we have imagery that will draw people into our space.  We are very proud of the way our panels will look, so if you are at the show, be sure to stop by our booth.  At the show, we will be meeting with many manufactures from all over the marketplace, so we want our booth to stand out! We have a surprise for all of our appointments and everyone passing by- it is going to be AWESOME!

 

If you are interested in attending the show, there is still time to get your badges! You can register online until May 13, 2014.  If you cannot make it, no worries! We will definitely be posting photos of the show on our website and all of our social media sites. 

Posted by: syrenam

MasterPieces introduces the new Jigsaw Puzzle App!

Feb 25, 2014

 MasterPieces Puzzle Company has recently introduced an exciting Jigsaw Puzzle App for iTunes and Google Play. There are hundreds of premium MasterPieces jigsaw puzzles that are now available to the digital world! Our artist, Jenny Newland, has her own line of puzzles with MasterPieces and this line has now been extended to electronic puzzles as well!  Take a look at some of her cute images that have been transformed into puzzles!

 

 

When you purchase one of MasterPieces jigsaw puzzles, be sure to look for the “Bonus Puzzle” icon on box. This will automatically bring you to a free premium puzzle into the digital puzzle App. The App is filled with hundreds of puzzles, so there is something for puzzlers of all ages and interests! It is unique to the digital puzzle world because you get to pick your own puzzle size (from 6 pieces to 400). You can also do timed puzzle games to test your speed and ability.  If you're completely stumped, the "auto-solve" and "get a hint" feature will allow you to put your jigsaw puzzle together with ease! 

 

For more information regarding this app, watch this video! For more information regarding Jenny Newland’s images take a look at her portfolio today!

Posted by: syrenam

Photofy 2.0 is live!

Feb 21, 2014

 ALI has teamed up with Photofy in order to create an application perfect for the Do-It-Yourselfers out there!  Photofy has searched the globe to combine designs from the world’s most creative designers (including our artists) to build a gallery with thousands of images. Here is a small sample of the images from our artists that are featured on the application.

 

This company encourages self-expression and allows the users to portray their own individual style while creating invitations, announcements, greeting cards, etc. The professional photos on this app allow you to share your thoughts with the world without having to take the perfect photo yourself.  Our photographers have done the work you! This is great feature for corporate customers as you can easily create eye-catching social media photo posts to engage your fans, ads and even sales promos.

 

This app (available in the iTunes store and Google Play) allows you to easily enhance your photos with thousands of professionally designed graphics, stickers, text, and frames. In just a few seconds, you can transform your ordinary photos into instant works of art and then share it with the world. 

 

Download the App and get creating today! 

Posted by: syrenam

Lots of fun was had at the 2014 Toy Fair!

Feb 20, 2014

On February 16-19, 2014, the Javits Center in NYC was transformed into a dreamlike fun house for the 111th American International Toy Fair. This was the largest toy marketplace ever held in the Western Hemisphere!  More than 30,000 “play professionals” from over 100 countries were at Toy Fair this year.

 

Courtney (resident puzzle guru) and Syrena had back- to -back (to back) meetings so we could make sure to have enough time with over 10 of the hottest puzzle/toy manufacturers at the show! We showed a TON of new art and had lots of great feedback. We also saw many of our artists’ images on puzzles being sold at the show.

 

 

We came home with a large checklist of follow up “To-Dos;” including, but not limited to: writing contracts, sending PDFs for review, and sending inspiration/requests for our artists.

 

To view all of our photos, take a look at our Facebook album!

Posted by: syrenam

President's Day Holiday

Feb 13, 2014

The ALI Team will be out of the office Monday, February 17th in observation of the President's Day Holiday! We will return to the office on Tuesday, February 18 for normal business hours. 

Posted by: syrenam

We're baaaaaaaccccckkkkk

Jan 14, 2014

After what seems like a whirlwind of 3 days full of meetings, art reviews, and LOTS of walking, the ALI team is back from the Atlanta Gift show! We saw a lot of great products featuring art from our artists and we are super excited to share our photos with you. Please take a look at our album on Facebook, so you can enjoy the excitement with us.

While at the show, we got a chance to see some cards, hooked rugs, coasters, wall décor, tapestries and so much more from various artists. One of the most popular products we saw at the show was Fiber Optic EVERYTHING! From wall decor, to ornaments, to music boxes, to tapestries, everything is lit up! You'll be seeing these products around next holiday season in households and markets everywhere.

We really had a great time meeting with all of our clients!  We came back with positive feedback, contracts to write, and a wish list of new art for our artists to produce. Check our website often to see all of the new art that we receive!


Posted by: syrenam

Creating Art to Sell On Products. A testimonial from our artist, Color Bakery.

Jan 07, 2014

Our experienced artists, Mindy Sommers, answered a few questions about what the licensing world is like for an artist. 

   

 

ALI: Let’s start with the basics. What is your name and where are you from?

 

MINDY: My name is Mindy Hope Sommers, and I also go under the name of Color Bakery, my custom art tile company. I am a digital artist, I live in a 200 year old New England house that is painted completely and totally purple---inside and out. We also have an open garden art gallery on our front lawn). My husband, a Texan, had the courage to marry a Brooklyn girl (the cultural differences and how we tackled them are worthy of at least a short play) and we both compromised on Vermont. We have two cats, Emily and Marcie, and we both dote on them shamelessly.

 

ALI: What tools do you use to create your art?  

 

MINDY: Photoshop, Photoshop, and Photoshop. The mother of all tools, the biggest, baddest weapon in any digital artist's arsenal.

 

ALI:  How long have you been licensing your art?

 

MINDY: I started licensing my work in February of 2010. The CEO of a licensing company called me on a Saturday morning after having seen my work online on Color Bakery. I wasn't really doing the kind of stuff that was licensing-ready, but I think he saw potential and was willing to take a chance on me. I am grateful to him for that chance, and I was hell-bent on making the most of the opportunity. It's a funny thing---you sign, and there's the excitement of signing, and there is some validation in that someone thinks enough of your art to represent you. But then you realize you have way bigger hurdles to scale. You look at your peers that your agent represents and you say, "My Dear God, these artists are beyond awesome, I am competing against them! Oh my God, I'm not good enough!" And then after you have some successes and you get more confidence, you realize there's a world of artists out there---outside your agent---that are simply brilliant, insanely talented, and you're competing with them for a piece of that very same small pie.

 

But I've learned to put that out of my mind and try to stay as true to my vision as I can, buck trends when I can, rebel when I can, pick my spots. I tend to be a loose cannon, I like non-traditional color palettes and would rather start a trend than follow one, but in licensing that isn't always realistic. I've learned a lot and am still learning. Since there is no rulebook for licensing, you fly by the seat of your pants and it's a continuing education. I love licensing for many reasons, not the least of which you get to sell the same image over and over again ;) But on a more serious note, it's incredible to be able to actually work with a manufacturer to design a product line and then see the fruits of your labor when the designs you agonized over are now arranged stunningly on a showroom display table and the buyers are excited about what they're seeing. It makes the countless all-nighters worth it :) 

 

 

ALI: What is your favorite trade show to exhibit at?

 

MINDY: I am not an exhibit person or a show person---I'd rather sit quietly behind the scenes and have my agent handle the hand-shakes and presentations. After having a long sales career, I am kind of tired of the promotion part. I like working and creating alone after so many years of corporate life, and to me shows remind me of that. Seeing photos of my stuff at shows is usually enough for me, it's just not my thing. However, I am going to attend my first licensing-related show this October in my hometown, NYC. I am looking forward to that. This show is kinda special to me.

 

 

ALI:  What do you suggest artists new to the licensing world?

 

MINDY: I think they have to decide whether or not they want to represent themselves or sign with an agent. Whichever path they choose, they must be prepared with a serious, comprehensive portfolio that has just beef and no fat in it, i.e., the very best work they've done. The next step is figuring out where they fit in, where their strengths lie. Is their work more suitable for greeting cards or are they more of a pattern designer for fabric? Are they more niched or are they more diverse?  I promise you that you won't waste your time if you spend hours upon hours looking at art licensing companies *and* successful artists online and see what kind of work is going on what kind of product. Then you will be able to objectively assess your own portfolio to see what market would be most likely to buy your work. Make sure you show your art in collections of twos and fours, images that match and complement each other. And finally, once you decide the kind of products your art would work best on, make presentation sheets using templates shaped liked products so that either prospective agents or prospective manufacturers can easily visualize your art on products.

 

 

ALI:  What is it like to work in the mass market?

 

MINDY: It seems to me that this recession has made manufacturers a bit gun-shy about being stuck with inventory that doesn't move so they are less likely to take chances with new ideas than they might have in the past. Hopefully, since the economy is an ever-swinging pendulum, the manufacturing sector will get strong again and with it more opportunities for artists and more risk-taking on a creative level. Seeing the same stuff on the retail shelves year after year is very telling about the lack of risk-taking at this point in time. It's pretty evident to anyone who does any amount of shopping. 

 

ALI: What do you think are the newest trends?

 

MINDY: I have to admit that I am vigilant in ignoring, as best I can, trends and fads in licensing. I find them distracting and somewhat useless. I don't want to do what everyone else is doing and I don't want to use a color palette just because some color research firm or focus group said that aqua and sage green is the hot color combo this year. I don't care. I truly believe if the art is quality, and the artist stays true to his/her vision, they will rise quite nicely without needing to obsess about market trends---the manufacturers will react positively to good work even if it doesn't fit their preconceived notions or wish lists.

 

I don't think manufacturers necessarily always know what they want; some of them may actually want to be shown something they've never seen before, Sure, we'll always have those "point and shoot" kind of projects when a manufacturer will tell you exactly what they want you to design and the artist's creative input is minimal, and that's cool, but I think there are many companies out there who are so bored of seeing the same old stuff that they are open to new possibilities. What was of major interest to manufacturers this year? The same thing that's of interest to them every year: making money and getting a bigger piece of the market share. They just have different philosophies about how to achieve that goal. My personal opinion is that playing it safe is never the road to dominating any market in any industry.

 

 

ALI: What advice would you give other artists that are interested in the art licensing field?

 

MINDY: If you think that your art comes from the angels in the cosmos and that you wouldn't dream of changing that sage green to a golden amber, or you wince when you're art-directed or critiqued, run from licensing as quickly as you can because it's not for you. Licensing is not about creating art as much as it is about selling products. Leave as much of your ego at the door as possible and be prepared to be extremely flexible, turn a project on a dime and happily make changes to your work that may, at times, make your stomach roil. If you want the most exciting roller coaster ride of your life and are willing to work very hard (very, very hard) and redo that tomato fifteen times when the customer asks you to, you'll do just fine in licensing. In fact, you'll love it!

Posted by: syrenam

Packing our bags for the Atlanta Gift Show

Jan 07, 2014

Business cards… check.

iPads…check.

A TON of amazing art to show… DOUBLE CHECK!

 

Syrena, Courtney, and Cléa are super excited to ditch the artic temperatures of Vermont and head south for the 2014 Atlanta Gift Show. We will be meeting with lots of customers to present new art for a variety of products. The ALI team will be at the show for 3 full days and not a minute will be wasted. We will be walking all 3 buildings (18+ floors per building). We hope to come back with lots of photos, stories, and hopefully contracts to write!

 

Check our Facebook to see photos from the show.   


Posted by: syrenam

Pages

Please login or register to save to Wish List