When people are purchasing items in the marketplace, they are looking at the finished goods. They will admire the art on the product, but never stop to think about where the art came from. Licensing art is such a fascinating industry because we ALWAYS think about where the art came from. It is our job to help the artists make images that will work for each manufacturer and eventually become a finished good!
We thought you might be interested in seeing how one of our painters, Karen Middleton, will transform her idea into a finished good!
Step 1: The artist comes up with an idea for a new piece.
Step 2: Rough Sketch.
You can see that Karen has sent a rough sketch of "firemen pets" (dogs and cats) to show the general idea of what she would like to paint. The agents provided her with feedback of ways to make the image more marketable.
Step 3: Revised Rough Sketch
You can see that Karen made the requested revisions. Then the agent gave the “thumbs up” to begin her color sketch.
Step 4: Review Color Sketch
The ALI team suggested a few more "tweaks" and then she will be "OK" to begin painting this image.
Stay tuned to see the final product!
If you are one of our artists and would like assistance with your creative process, contact the art director, Zoe Anderson. If you are not signed with us, but would like a portfolio review, click here to learn more!